Anticipation Is Making me Wait

Steve grew up in the northern Appalachian Mountains. There he enjoyed the beauty and simplicity of nature and life. He was a typical country boy and enjoyed this lifestyle very much. Steve started writing poems and short stories during high school. There were experiences during his youth that were difficult but have enriched his understanding of life and humankind immensely. Steve spent over three years living practically out of a backpack as he traveled from place to place; working as a farmer, convention coordinator, bartender and D.J. He studied Marketing and Management in college.

A well known Heinz Ketchup commercial from the 1970s was broadcasted to illustrate human anticipation. The message, in this example, was basically suggesting that you will be rewarded for waiting. The Advertisement shows a person waiting for the slow pouring ketchup because the tasty tomato flavor is worth the wait. However this type of behavior Read more about Anticipation Is Making me Wait[...]

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