Branding and How to Properly Market Your Book

I'm deeply involved in the Indie industry. Editing, Writing, Book and Cover Design, Marketing... I love helping authors publish high quality books. To be honest, I have no patience for those who don't even try. See, I love to read. The first picture of me holding a book, I was in the crib! So, sloppy books offend me on a personal level. To me, it's no different than serving spoiled food in the restaurant.


There's a saying that I like:

 

 

"If you can't tell it... You can't sell it..."


If your books are really good, but they're not selling, then maybe you're telling it the wrong way.

One would think that authors, who are storytellers, would have no problem here. But, the lack of marketing know-how is common among writers. In social media, you will see conflicting messages and brands.Their marketing materials do not quite get their messages clearly across and often confuses their message.

Before marketing your book, there are two things that you need to know more of, in order to maximize your marketing efforts and get results.

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