Ok, So You’ve Decided To Go Indie. Now What?

Born in Turlock, California in 1964, Richard Paolinelli began his writing career as a freelance writer in 1984 in Odessa, TX and gained his first fiction credit serving as the lead writer for the first two issues of the Elite Comics sci-fi/fantasy series, Seadragon.

First off: Congratulations.

Second: Now the hard work starts.

Oh yes, you thought writing the book, getting it edited, getting a nice cover for it and uploading it to Amazon was the tough part and now its time to sit back and watch the royalties flow into your bank account, didn’t you?

Well, and I hate to break this to you, but that was the easy part. Now you need to market your book so that readers will find it, buy it, read it and eagerly await the next volume from you to arrive.  There are many ways to do this, and some will work better than others depending on what your book is about.

For example, my book, Perfection’s Arbiter, is a baseball biography on Ralph “Babe” Pinelli. Pinelli was a major league player and National League umpire from 1917 through 1956. Marketing this book required targeting specific groups on Facebook, Twitter and other online sources.

My novel, Escaping Infinity, was marketed to sci-fi groups online and I hit every sci-fi/fantasy radio show and online publication I could find. The book did very well, won a few awards and was a Finalist for a major award.

In addition, I’ve done interviews with online publications, radio shows in general that focused on books and writers, book signings and a host of other appearances. I’ve sent out PDF copies of my books to bloggers and reviewers and held giveaways.

Having a blog, like this one, and a well-done website as well as a presence online (commenting on many issues and in many groups – and not just hawking your books – is also a must.)

In short, if you want to succeed, you are going to work your butt off for it. The authors that succeed are those that work at it. The