There's a saying that I like:
If your books are really good, but they're not selling, then maybe you're telling it the wrong way.
One would think that authors, who are storytellers, would have no problem here. But, the lack of marketing know-how is common among writers. In social media, you will see conflicting messages and brands.Their marketing materials do not quite get their messages clearly across and often confuses their message.
Before marketing your book, there are two things that you need to know more of, in order to maximize your marketing efforts and get results.
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