I am PJ Colando. I’m a Baby Boomer, retired and footloose. My husband is glad I didn't choose French horn lessons as I considered post-career options. I write while he watches TV sports. Writing is my elegant hobby.

2017-09-19
Life as a Miracle: Writing Partner from OZ
Three months ago a world traveling writer returned to the U.S., to her home not far from where we live. When we re-connected, she requested a get-together to co-write. She felt she’d found her Voice at last. For the writers among my readers, you know what that means.… ... The...

2017-09-12
Life as a Miracle: 6:00 No Res.
So, after a day of nail-biting and angst, eyes glued to the National Weather Channel for Hurricane Irma news, I pulled my husband out of his La-Z-boy with a promise of “I’ll buy” dinner out. He fell for the ploy, despite our shared MasterCard, because he knew in his heart,...

2017-09-05
Poolology and Social Permission
It’s well-known that men and women differ: biology, psychology, sociology… On and on the divergences show – and flow. Even in our sports club’s pool, where I observe all. Especially there, when-and-where my limbs are occupied. There are three lap-length lanes in the free-for-all pool.… ... The post Poolology and...

2017-08-29
The Furor of de fuehrer
The furor of de Fuehrer . Have you experienced, witnessed, or been the target of an attack? How do you prepare, defend, or deny the attack of The Boss? Every family has one – bullies bombast, ignite, and control. They lord it over others.… ... The post The Furor of...

2017-08-22
Life as A Miracle: Purdue Party Meet
Life as a Miracle – it’s a great way to live. Filled with wonder, in-the-moment, unfettered and free, it fuels peace, love, joy, and contentment. Speaking of peace, love, joy, and contentment, as well as the miracles of life, here’s the tale of a chance meeting that altered the path...

2017-08-15
“You remember that! You remember that!”
My husband and I enjoyed nostalgic outdoor concerts in the various Orange County, CA parks throughout the summer. One of the premiums of high density living is the abundance of choice. While there’s the inherent traffic – because, after all, what narcissist would assume to be the only one on...

2017-08-08
All-American Sugar
I saw an article in the July-August issue of Popular Mechanics , which proudly proclaims in a small box on the cover that it’s been America’s magazine since 1902. Do the math – that’s over a hundred years. It’s one of my husband’s favorite, one of the last of its...

2017-08-01
Life as a Miracle: triple tire blow-out
I’m in the midst of an anniversary of sorts as I contemplate the seven-year birthday of my car. Here she is “Zippety-do-dah”, my Mini Cooper, Mayfair series, with extra chrome and leather interior – with top-stitching in turquoise, I must add.… ... The post Life as a Miracle: triple tire...

2017-07-25
The Customer is Always Right – Wrong!
As you may know I have an extravagantly-healthy sense of self. Predicated on a staple of life demonstrated repeatedly, steadfastly, and in numerous ways: I was raised in small farm-based communities in the ’50s Midwest, a place where everyday life was replete with chores with little time left to create...

2017-07-18
Online ordering replacing Mall shopping
READ IT! READ IT! READ ALL ABOUT IT!, the news boys of New York used to say. People grabbed newspapers for a pence or a dime. Now they pay nothing and read on their phones. https://www.theatlantic.com/business/archive/2017/04/retail-meltdown-of-2017/522384/ This article intrigued me several months ago.… ... The post Online ordering replacing Mall...

2017-07-11
My First Car = Buckle Up!
My first car was a ’67 Ford. Turquoise metal that glistened iridescent in the sun, rewarding my dream to drive. Independence, escape, self-determination, and mobility for my own choices. The car had seat belts. Shoulder harnesses weren’t invented yet. It seems basic, but my car’s seat belts were rare.… ......

2017-07-05
Five Easy Ways to Fake Out a fitbit
I never said you were a cheater nor did I confess to the act myself. But a 5000 step goal can seem like too steep a mountain to climb, let alone the weight loss recommendation of 10,000. Lean and fit people don’t need a fitbit reminder to achieve.… ... The...

2017-06-27
The Benefits of a fitbit
Are you fit? Even a little bit, if not a lot? Are you keeping the middle-age fat monster at bay? The bad animal who climbed, uninvited, into your cells to slow your metabolism? The fink! If ever there was something to rage about age, this is it… I desire a...

2017-06-20
Happy Father’s Day Forever: “You’re the best daughter…”
I’ve written before about the ultimate affirmation I received from my mother and my God. Sometimes, due to the control she wielded over the entire household – our schedule, our food, our feelings – Mother reigned as a god, the ultimate orchestrator of life as I knew it.… ... The...

2017-06-15
The Rest of Alphabet Speak from the ’60s
After my parents passed away, we siblings gathered to close down their home. It was a fraught time, my husband and I worked with a brother-in-law to set up the necessary event and most of us pitched in well, fully engaged and enthralled with the task.… ... The post The...

2017-06-13
Knick-knack, this Old Man…
Hey gang, guess where I’ve been? Back in the Midwest, cavorting with former high school classmates. It was a reunion – small because originally there were only 32 graduates, or were there 33? None of us fully recall the details, but what can it matter after all these years?… ......

2017-06-08
There was an Old Lady – and she was thee!
Sometimes there are no words. Sometimes there are more. Authors hear much about keywords when it comes to Amazon sales. I written about that in the past. Today’s blog has another tasty treat: the continued alphabetical list of phrases I recall from my misspent youth.… ... The post There was...

2017-06-06
There was an Old Lady and she was me!
Way back in April I riffed on The Media, the whipping boy/girl of the current regime: http://pjcolandoblog.com/the-media/ Thanks to television, it was easy to pick up what was new and cool when we were tweens/teens/twenty-somethings. Remember? Kick back and getcha groove on, baby.… ... The post There was an Old...

2017-06-01
Wait! There’s More: “Pitch”!
SO, are you are plotter or a plodder, willing to do whatever it takes to market your book? Well, here’s another bite of the sandwiches I’ve been offering, my experience with much-vaunted ploys. Let’s explore the Pitch. This is not baseball nor is it tar This is a ploy to...

2017-05-30
Plot or Plod: either way you market, it’s work
Let’s consider two words: Plot and Plod. Notice that I didn’t include their near-partner, Ploy, a word which has slimy connotation. To market effectively, it’s best to have a Plan. We all know the Goal – to sell books – but how we get there will differ.… ... The post...

2017-05-25
Fee or Free – do some of each to market
Fee or free depends as much on your time, your tolerance for uncertain outcomes, etc. as it does your budget. While some authors swear by giveaway, other disdain the ploy. Sure, it’ll bump your Amazon ranking initially but over the long haul does it work?… ... The post Fee or...

2017-05-23
Crazy #8 Marketing Tip for Authors
Three’s a crowd, yet I’ve posted a picture of three for marketing tip #8 because we are going to enter crowds. These are three ideas in my continuing format of Dos and Don’ts of Marketing. I’ve posted twice/week this month, so you may review all my tips if the current...

2017-05-18
Lucky #7 Marketing Tip
‘Lucky’ is an anti-compliment I’ve come to despise: people constantly avenge their perceived lack of good fortune by deriding mine with the banal, “You just lucky.” While my pastor coached me to smile and respond, “Yes, I am blessed,” people continued to hurl it like a curse.… ... The post...

2017-05-16
Fix Your Sales with Marketing Tip #6
OK, you caught me. I like alliteration and rhymes, so I had to use the word ‘fix’ to go with ‘six.’ But I’m not being genuine in the title because I. Can’t. Fix. Your. Marketing and Sales. That’s your task. I’ve been sharing, twice weekly in the merry month of...

2017-05-13
Marketing Tip #5: Be Present and Alive
# 5 marketing tip and our relationship is still alive – cool! It’s nice when relationships come full circle and communal in worth. You’re not taking a bite out of anyone else’s sandwich unless invited. Saliva swapping only works in lust.… ... The post Marketing Tip #5: Be Present and...

2017-05-11
#4 = Social Media Know-how and Who
Hello, Constant Reader – are you back for more? What a glutton for punishment you are… sometimes writing feels like a prison sentence, not the free expression I crave. After you’ve written the best prose you can, you need to be a hero for yourself.… ... The post #4 =...

2017-05-09
Author Presence on Amazon or Not
To market, to market to buy a fat pig… Authors who want to sell, market their books.In this scenario, I is de TEAM… We do it the all-American way, with vigor, self-reliance, and aplomb! It’s either me, myself, and I , otherwise known as we, not them , the sillies,...

2017-05-04
DO and DON’T Marketing Sense #2
Here’s another sandwich for you to digest, another dose a la PJ, the poster child for what not to do when writing-and-marketing a book. I’ve tried to trim the fat, the calories that make you fat-and-sassy, but not necessarily savvy. Broke and not better for it, weeping before the end...